Overview Sr Data Analyst role at CROSSMEDIA. We are seeking a passionate, collaborative, and adaptable Sr. Analyst to join our team in a hybrid role (working in office and from home). Your Role The Analytics group (Redbox) is focused on data analysis, measurement, and storytelling. We are nimble and scrappy, employing traditional and non-traditional methods and data sources to tackle consumer insights, audience exploration, brand health, competitive analysis, media attribution, media accountability, data dashboarding, and advanced modeling. We aim to guide clients’ media effectiveness measurement to be holistic, capture incrementality, and focus on business outcomes (not vanity metrics). As a Sr. Analyst you will drive day-to-day analytics excellence for our clients, promote data-driven decision making across the agency and with our clients, and collaborate with New Business, Strategy, and Account Teams. The agency looks to Analytics for direction, strategic thinking, and prowess in data science. RESPONSIBILITIES Transform raw data into engaging visuals and compelling stories. Bring data and research to life for clients and select visuals and mediums to deliver messages. Translate clients’ business questions into actionable measurement frameworks. Generate quantitative and qualitative consumer and market research including demographic, psychographic, and behavioral profiling; media channel coverage and receptivity; brand health deep dives; and competitive analysis. Help the media team understand historical media performance, optimal media budget, and allocate budget across multiple media channels. REQUIREMENTS 2-3 years of experience in the marketing analytics space. Experience creating data visualizations and dashboards to support media investment decision making. Past use of media research tools (e.g., YouGov, MRI-Simmons, Scarborough, GWI, Vivvix, Pathmatics, Nielsen Media Impact). Hands-on experience with media measurement approaches including MMM, MTA, experimentation, or brand lift studies. Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting). Familiarity with programming languages is a plus (R, Python, dbt, SQL). Location This role is hybrid and requires working onsite at our New York office, with flexibility to work from home. Salary $75,000 - $90,000. Compensation is determined by skills, qualifications, certifications, tenure in the industry, and experience of the applicant along with the requirements of the position. CROSSMEDIA BENEFITS Hybrid work options (in-office and work-from-home). Open/Flexible PTO with US & UK policies. Sponsored healthcare options and mental health support. 401k with company match (USA), and pension (UK). Paid sabbatical at milestone anniversaries. Paid parental leave and family support. Learning and development programs. Technology reimbursement. Student loan repayment plan (US) and tuition reimbursement. COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, we are committed to an inclusive environment at every level. We have mentoring and internship programs and initiatives to support underrepresented groups. Crossmedia is committed to equal employment opportunities and a diverse and inclusive culture that does not discriminate based on disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We strive to accommodate individuals with disabilities where possible. This description does not guarantee employment or describe all duties, responsibilities, or qualifications for the role. #J-18808-Ljbffr CROSSMEDIA
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