Job Description

The Social Media Director is responsible for managing daily social media operations, leading the influencer program, and overseeing digital asset organization. This role plays a key part in executing brand strategies, supporting product launches, and ensuring consistent brand representation across all platforms. The ideal candidate is a digital-savvy marketer who thrives in a collaborative environment and can balance creativity with performance-driven thinking.

Key Responsibilities:

Brand Strategy & Management

• Support go-to-market plans, product launches, and seasonal campaign rollouts.
• Develop creative storytelling ideas to drive engagement and brand awareness.
• Maintain consistent brand identity across all channels.
• Use market and consumer insights to refine messaging and positioning.
• Track brand performance metrics to optimize campaigns and maximize ROI.

Social Media Management

• Create and schedule on-brand content across social channels.
• Monitor and engage with the community to build relationships.
• Analyze social metrics and adjust strategies to improve engagement.
• Stay updated on platform trends and apply learnings.
• Collaborate with creatives and influencers to enhance content.

Influencer & Ambassador Program

• Manage influencer partnerships and onboarding processes.
• Track performance to ensure alignment with KPIs and brand standards.
• Develop outreach strategies to grow and activate the ambassador network.

Content & Asset Management

• Oversee UGC and brand content across platforms and tools.
• Ensure all content meets brand standards and is optimized for use.
• Collaborate with teams to maximize content impact.

Agency & Event Collaboration

• Review agency creative for brand alignment and provide feedback.
• Partner on event planning, coordinating logistics and brand representation.

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