Job Description

Manager, Paid Search

WPP Media is a global media collective that brings the best platform, people, and partners together to create limitless opportunities for growth. We believe in the power of our culture and our people to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

As a Manager, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s). Key responsibilities include:

• Leading the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.
• Understanding the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
• Monitoring, tracking and evaluating campaign performance analytics, based on client KPI targets and baselines.
• Staying on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, etc.).
• Thinking creatively, researching and developing tools and innovative tactics to improve efficiencies or advance the practice.
• Contributing to corporate initiatives, automation projects, process changes and roll-outs.
• Staying current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

Requirements include:

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
• Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share).
• Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc.) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.).
• Experience meeting with and delighting clients is essential.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package.

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