Job Description

Broker Manager

The Broker Manager is responsible for developing and maintaining strong relationships with insurance brokers, ensuring they are equipped to successfully promote and sell Geisinger Health Plan products. This role focuses on broker engagement, training, sales support, and strategic planning to drive new business growth and retention in the marketplace.

Job Duties:

• Develop and nurture relationships with brokers and agencies, ensuring alignment with Geisinger Health Plan's goals.
• Act as a liaison between brokers and Health Plan sales representatives, providing guidance and support to enhance their effectiveness in selling health plan products.
• Conduct regular broker meetings and check-ins to review performance, address challenges, and identify opportunities for growth.
• Foster a strong sales culture by providing brokers with ongoing education, tools, and marketing strategies.
• Implement strategies to increase broker-driven sales and market share, ensuring Geisinger remains competitive.
• Collaborate with brokers to identify new business opportunities and tailor solutions to meet client needs.
• Develop growth targets and work with brokers to achieve or exceed sales quotas.
• Monitor market trends and broker performance, adjusting strategies accordingly to maintain a competitive edge.
• Initiate and lead broker recruitment activities to expand the broker network.
• Deliver training sessions on Geisinger Health Plan products, underwriting guidelines, and compliance requirements.
• Ensure brokers understand key value propositions and can effectively communicate them to prospective clients.
• Provide sales coaching and support, helping brokers refine their approach to maximize success.
• Track and analyze broker performance metrics, ensuring data-driven decision-making.
• Prepare and present monthly sales and market reports to assess trends, broker contributions, and areas for improvement.
• Provide leadership with strategic recommendations based on broker feedback and competitive insights.
• Work closely with internal teams, including marketing, underwriting, and sales and client service, to ensure seamless broker support.
• Partner with leadership to refine broker engagement strategies and optimize network performance.
• Support the implementation of new initiatives to strengthen broker relationships and expand Geisinger's presence in the market.
• Conduct yearly reviews of broker commission programs to assess their effectiveness and make strategic adjustments. Make recommendations regarding the commission structure as needed to align with market conditions and business objectives.
• Deliver training sessions on the use of the broker portal, ensuring brokers can efficiently access resources and tools, provide ongoing support and updates regarding portal functionalities and enhancements, and monitor portal usage and feedback to continuously improve the user experience.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details:

Education: Bachelor's Degree- (Required)

Experience: Minimum of 5 years-Related work experience (Required)

Certification(s) and License(s): Accident and Health Insurance License - Default Issuing Body, Valid Driver's License - Default Issuing Body

Skills: Communication, Critical Thinking, CRM Strategy Design And Implementation, Customer Service, Leadership

Our Purpose & Values: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities.

• Kindness: We strive to treat everyone as we would hope to be treated ourselves.
• Excellence: We treasure colleagues who humbly strive for excellence.
• Learning: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
• Innovation: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
• Safety: We provide a safe environment for our patients and members and the Geisinger family.

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, we encourage an atmosphere of collaboration, cooperation and collegiality.

We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.

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