POSITION SUMMARY
The Senior Marketing Manager provides expert marketing strategy and execution support for public sector marketing programs and activities. This role brings deep B2G (business-to-government) marketing experience to consult, develop, and deliver measurable marketing initiatives that drive client revenue and measurable outcomes across awareness, demand generation, and prospect engagement.
KEY RESPONSIBILITIES
B2G Marketing Strategy and Leadership
Campaign & Event Execution
Short Form Content Development
· Stay up to date on current B2B/B2G and AI trends for short-form digital content development and performance including email, blogs and social media.
· Using AI along with GBR best practices and guidelines, create short-form content as needed to support campaigns.
· Ensure that all content reviewed or created adheres to client brand and is free from errors.
Performance Measurement & Reporting
Client & Internal Collaboration
QUALIFICATIONS & EXPERIENCE
· Bachelor’s degree or equivalent work experience.
· 10+ years of experience in technology marketing products or services to organizations of varying sizes
· At least 5 years of field marketing experience for government, education, healthcare or regulated industries with proven audience targeting success.
· Experience in field marketing, channel marketing, or campaign development.
· Ability to work independently and collaboratively in a fast-paced environment.
· Strong leadership, strategic thinking, problem-solving, and communication skills.
· Good proficiency in current workplace technology, including Microsoft Office Suite, Google Workspace and generative AI platforms (ChatGPT, Gemini). Experience working in project management systems such as Wrike, Asana, monday.com or Jira is a plus.
WORK ENVIRONMENT & EQUIPMENT
PHYSICAL & VISION REQUIREMENTS
SUPERVISION & REPORTING
The above statements are intended to describe the general nature and level of work being performed by the employee assigned to this title. This description should not be construed as an exhaustive list of all responsibilities, duties, and skills required of incumbents holding the position. All staff may be required to perform duties outside of their normal responsibilities from time to time, as organizational needs dictate. Further neither this description, nor completion of tasks associated with this title should be construed as a contract of employment. All employees of GBR are employed at-will.
Compensation details: 104000
PI13e71ef1f1f1-30492-38668218
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